Barilla
Objectives
· To promote Barilla’s products to the Swedish market, while also offering users added value services
· To use advanced 2D technologies to create a dynamic experience
Our response
We created a Barilla application that sends users pasta recipes. They can add ingredients to their ‘trolley’, which they can then use as a shopping list if they want to follow a specific recipe. There is also a timer pre-set for cooking different types of pasta. And we used a ‘cover flow’, a 3D graphical user interface, to allow users to visually browse through the recipes by sliding their finger across the touch screen.
